We are a risk averse culture. We've all heard it said. But what does it mean? The Oxford dictionary defines risk averse as "not willing to do something if it is possible that something bad could happen as a result". Many of us make decisions in this way - we consider the worst possible outcomes and try to avoid making choices that might lead to those outcomes. On the surface, that makes a lot of sense. But the reality is that decision making is much more nuanced than that.Read More
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